Despite the very tiny footnote on page 103 I want to voice my objection to the portrayal of women not wearing bike helmets, in "Wheel Life," in the June 2010 issue. The perception that helmets are unattractive, cause bad hair, or are not cool enough to be photographed in is the primary reason so many people, especially women, do not wear them. If Whole Living is not merely another fashion magazine in disguise I hope that in the future the editors will not balk at depicting women behaving in health, not fashion conscious ways. Why not feature a range of hipper-than-thou helmets instead? If we expect our children to wear their helmets (like the child, but not the mother, on page 109) we need to make sure they see us wearing them.